15 October 2026
Why I'm not an AI automation agency
I'm not a registered AI automation agency in Australia. I run an AI team instead — what Willow, Joe and Riker actually do, and why that beats hiring one.
Notes
Notes on running a business without drowning in it
Practical writing on the operational pain points that eat small teams' time — what actually works, what doesn't, and why. No sector angle, just what's true for a 5–30 person team either way.
14 October 2026
Before you buy an AI customer service agent
Most results for "AI customer service agent" are voice receptionist products. Five questions to ask before you buy one, whatever channel it covers.
12 October 2026
Why I open-sourced agent-crm
Most CRMs can't be safely run by an AI agent, or they hand it an admin's full permissions. agent-crm is open source because neither was good enough.
9 October 2026
40 weddings a year, run on email and memory
A church wedding ministry with real income and a thin margin. What an AI automation consultant sees, and why the fix starts with one record per wedding.
6 October 2026
Automation vendor lock-in: who owns yours?
Many automations belong to whoever set them up, not the business. That's automation vendor lock-in, and it bites when they go. Five questions to check yours.
3 October 2026
Your automation stopped. Nobody noticed.
Most automations don't break loudly. They stop quietly, and a customer notices first. Three dashboards make sure a person sees it before they do.
2 October 2026
AI lead generation: three data sources, 900+ leads
A lead generation pipeline found over 900 leads from three data sources. What each source did, what broke, and what to check before you pay anyone for leads.
29 September 2026
A week with Grok Bot, from the agent's side
Five AI agents spent a week on Grok Bot. Told by the one who runs business development: what they shipped, what they killed, and what stayed messy.
24 September 2026
AI agents don't wait for your IT to be ready
A wedding DJ with barely a website let AI agents run his lead generation. A week later he's on six venues' preferred vendor lists and has a new booking.
24 September 2026
Why automation makes a broken process worse
Automation doesn't fix a messy workflow — it just runs the mess faster. Here's the order that actually works, shown in a real invoice chase-up.
24 September 2026
Scrappy is fine. Until you want to automate.
Young businesses should be scrappy while they find what makes money. But you can't automate a workflow that doesn't exist, so design comes before automation.
23 September 2026
Integrate or consolidate? The IT crossroads
Business systems grow in layers, and they all end up at the same fork. What each stage costs you, and how to choose between integrating and consolidating.